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August 7, 2007
More Highlights from the VSS Communications/Media Report
Straight from the press release, here are some interesting highlights from today's new VSS 2007 report on media and communications:- Communications is the third-fastest growing sector of the U.S. economy (after agriculture and goverment!!)
- For the first time since 1997 consumers spent less time with media in 2006 than they did the previous year
- Time spent with consumer-supported media grew at a CAGR of 19.8% from 2001 to 2006, while ad-supported media time declined 6.3% in period
- Media usage by institutional users is growing, with it up 3.2% to 260 hours per employee
- Fastest growing media segments going forward are forecast to be pure-play Internet/mobile, branded entertainment, and out-of-home media, all with 13%+ CAGR
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