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August 1, 2007

Want to Start a Virtual World? Be Sure to Play Hockey

After the Club Penguin news today, a colleague of mine sent me the following entertaining note concerning the top five kid-centric virtual worlds (based on Hitwise data):

Top 5, Runescape (UK), Webkinz (Can), ClubPenguin (Can), Stardoll (Sweden), Habbo (Finland) are all non-US companies. Further, they are all "cold" countries and other than the UK, good at hockey.

"Virtual world creation - why not, the only alternative was to get drunk and play hockey!"

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