RBC: Yahoo Marketshare Gains “Temporary”

Some good stuff on Yahoo (by way of a Google note) from RBC analyst Jordan Rohan. Wish I’d noticed it earlier today:

Data Indicates Yahoo’s Marketshare Gains Were Temporary: Yahoo’s Panama was modestly successful but only temporarily haltedGoogle’s gains in marketshare. Google accounted for 77% of total search spend across SearchIgnite’s client-base in 2Q07, up from 60% in 2Q06. Moreover, the data shows a reduced eCPM for Yahoo in May/June (vs. last year’s levels), down 4% for the quarter. Google eCPM rose 26% y/y in 2Q.

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  3. Why Doesn’t Yahoo Use Yahoo?
  4. Yahoo Board? Meet Yahoo Board
  5. Dropping My Yahoo