Some truly eye-popping stuff in the latest comScore release on online video. According to the company, three out of four Internet users streamed video in May while watching an average of almost 2.5 hours.
More good stuff:
- The average video stream duration was 2.5 minutes.
- Nearly three out of four (74.3 percent) U.S. Internet users streamed video online.
- More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.com.
- The average online video viewer consumed 63 video streams, or more than two per day.
This is fairly staggering stuff.