Online Video Explodes Some More

Some truly eye-popping stuff in the latest comScore release on online video. According to the company, three out of four Internet users streamed video in May while watching an average of almost 2.5 hours.

More good stuff:

  • The average video stream duration was 2.5 minutes.
  • Nearly three out of four (74.3 percent) U.S. Internet users streamed video online.
  • More than one out of three (35 percent) U.S. Internet users streamed video on
  • The average online video viewer consumed 63 video streams, or more than two per day.

This is fairly staggering stuff.

[via comScore]


  1. What is interesting to me is that people are demanding video content and are actively looking for it even though the content online is not that spectacular.
    What will happen when the technology evolves to the point where people can interact with video at a higher level?
    What will happen when the quality of the video content improves?
    The opportunities are endless.

  2. staggering if you believe comscore

  3. confused? says:

    Why would you not believe comScore? Is there something I’m missing?