From a new Yankee Group report on the global, in-game advertising market:
Yankee Group today revealed that the global in-game advertising market, which generated $77.7 million globally in 2006, continues to develop at an exponential rate. By 2011, worldwide in-game advertising expenditures (fixed product placement/static ads and dynamic ads) will grow to $971.3 million.
According to the Yankee Group Report, Advertising and Games: 2007 In-Game Advertising Forecast, published today, new media is eclipsing traditional advertising media. Spending on traditional advertising media (television, newspapers, radio and magazines) grew $3.6 billion last year while spending on internet advertising grew $4.3 billion.