Stalled Upfront Ad Season

This new Neilsen’s data on commercial viewing is really throwing a wrench into television ad spending:

This year’s “upfront” TV ad sales market is stalled with buyers and sellers confused – and in some cases bickering – over new Nielsen ratings used to set rates.

Three weeks after the major networks unveiled their new fall shows to advertisers, there are lots of talks taking place but no deals yet to buy spots for the upcoming season.

[via NY Post]

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