Murdoch: Page 3 WSJ Girls, Free WSJ, and More

By Paul Kedrosky · Thursday, June 28, 2007 ·
rupert murdoch time coverTime magazine has a lengthy interview with a typically feisty Rupert Murdoch in its upcoming issue. Read the whole thing, but here are some excerpts:
On Dow Jones, and accusations that he would hurt the company:
  • "Why would I spend $5 billion for something in order to wreck it?”
  • “The price of the Journal is $60 plus vitriol.”
On his plans for the Wall Street Journal:
  • What if, at the Journal, we spent $100 million a year hiring all the best business journalists in the world? Say 200 of them. And spent some money on establishing the brand but go global … And then you make it free, online only. No printing plants, no paper, no trucks. How long would it take for the advertising to come? It would be successful, it would work and you’d make…a little bit of money.”
  • “When the Journal gets its Page 3 girls, we’ll make sure they have MBAs.”
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