Losing Money on Every Facebook App User, But Making it Up on Volume
Unintentionally funny (I think) comment from my friend Andrew at MDV:Facebook app users are potentially worth about 1% of what users on your website are worth in my view, but the opportunity is to make it up in bulk.That's not quite "Lose money on every sale, and then make it up on volume", but you can see that phrase from there.
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