The June 29th launch date aside, my main impression of Apple’s new iPhone ads is that Apple is consciously underpromoting iPhone’s … phone aspect. None of the ads show dialing, and even answering a call is an afterthought. Markoff captures this in the Times — “You mean it’s a cellphone, too?”, one customer said — and that’s striking.
iPhone: You Mean It’s a Cellphone, Too?
By June 4, 2007 · ··