Interview with IDEO’s David Kelley: Empathy, Entropy, and Tenure

Snippets from an interesting interview with IDEO founder, and Stanford professor, David Kelley:

• We don’t believe in this notion of a bunch of smart people sitting around
  being clever. We believe in this notion that you hang out with the people who
  will benefit, and develop real empathy for them. Look for latent, nonobvious
  needs that they have. Then give it to the smart people to try to figure out
  innovation.

• We like this notion of prototyping, so we’re moving every year. It drives
  the facilities people nuts. We move in, live there for a year and say, “How
  could we improve this space,” then we move to another building on campus.

• I believe my [two-sided, Stanford on one side, and IDEO on the other, business] card is illegal in the university. I
  don’t care. I have tenure.

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3. Tenure & Parasitism at Harvard Business School
4. Interview with Michael Boskin
5. Google’s Deal with Stanford