Interview with IDEO’s David Kelley: Empathy, Entropy, and Tenure

Snippets from an interesting interview with IDEO founder, and Stanford professor, David Kelley:

  • We don’t believe in this notion of a bunch of smart people sitting around
    being clever. We believe in this notion that you hang out with the people who
    will benefit, and develop real empathy for them. Look for latent, nonobvious
    needs that they have. Then give it to the smart people to try to figure out
    innovation.

  • We like this notion of prototyping, so we’re moving every year. It drives
    the facilities people nuts. We move in, live there for a year and say, “How
    could we improve this space,” then we move to another building on campus.

  • I believe my [two-sided, Stanford on one side, and IDEO on the other, business] card is illegal in the university. I
    don’t care. I have tenure.

Related posts:

  1. Kleinerology Watch: Interview with KP’s Brook Byers
  2. Mohamed El-Erian: The Guy Who Isn’t David Swensen
  3. Tenure & Parasitism at Harvard Business School
  4. Interview with Michael Boskin
  5. Google’s Deal with Stanford

Comments

  1. lesa mitchell says:

    Like the IDEO guys but am curious….are there data to show that if you move to a new house you are more creative?
    Love the I don’t care I have tenure comment.

  2. lesa mitchell says:

    Like the IDEO guys but am curious….are there data to show that if you move to a new house you are more creative?
    Love the I don’t care I have tenure comment.