Snippets from an interesting interview with IDEO founder, and Stanford professor, David Kelley:
We don’t believe in this notion of a bunch of smart people sitting around
being clever. We believe in this notion that you hang out with the people who
will benefit, and develop real empathy for them. Look for latent, nonobvious
needs that they have. Then give it to the smart people to try to figure out
We like this notion of prototyping, so we’re moving every year. It drives
the facilities people nuts. We move in, live there for a year and say, “How
could we improve this space,” then we move to another building on campus.
I believe my [two-sided, Stanford on one side, and IDEO on the other, business] card is illegal in the university. I
don’t care. I have tenure.