IDC’s Blinding Flash of the iPhone Obvious

As we get closer to iPhone launch date I expect many market research organizations and others to release attention-grabbing studies and the like. With that in mind, today’s IDC iPhone report should come as no surprise, even if it is a statement of the blindingly obvious: Given its price, and given the cost of switching carriers, not everyone who might like an iPhone will buy one.

Mass Consumer Adoption of the iPhone Not a Certainty, IDC Survey Finds

19 Jun 2007

price of the device itself and the cost of switching carriers may dampen the
demand for Apple’s iPhone, according to a survey conducted by IDC.

The survey of
online mobile phone shoppers, conducted by IDC and Market Insight Corp., found
that while a majority of the respondents – nearly 60% of a sample of 456
individuals – were interested in the
iPhone, they were unlikely to buy one anytime soon owing to the cost of the
device and the potential cost of switching carriers.

Gee, thanks guys. I bet that the same logic only applies to … pretty much every damn product with a non-zero price and switching cost.

[via IDC]

Related posts:

  1. iPhone Pricing Factoid, plus Motorola’s Missteps
  2. Tidbit: Apple’s iPhone Does the Blackberry Tagline Thing
  3. iPhone Margins Less Than Half Original Estimates
  4. The Five Biggest Issues with iPhone
  5. Buy the iPhone Hype, Sell the iPhone Launch


  1. bluderfok says:

    I do not worry a lot about iPhone’s price, the most concerned thing on iPhone is AT&T’s service