How Much Did BMW Pay for TED?

By Paul Kedrosky · Thursday, June 14, 2007 ·
Anyone have any thoughts on how much BMW likely paid to be the exclusive sponsor of TED videos? It's good demographics for them, and a shrewd move, me-thinks. Just a seat-of-the-pants guess, but it has to be at least a few million. And it could certainly be much more.
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