Get Your Hyperbole Straight, Please

I’m as much of a fan of hyperbole as the next breathless sort, but people need to work harder at getting their hype straight. At the recent Supernova conference a music startup on my panel said that there were more than 1,000 new songs tipped a month by various music recommendation services, and that was more than anyone could ever listen to.

Really? Assuming four minutes per song, that’s 4,000 minutes worth of music, or about 66 hours — or 2.8 days. Granted, no sane person would listen to new music 24 hours a day for almost three days, but assuming 30 days in a month, you would only have to listen to 2.2 hours of new music a day to hear it all.

As far as striking factoids go in supporting a hyperbolic claim, that one isn’t very striking.


  1. In the days when eMusic offered an (ostensibly) unlimited “all you can download” plan for MP3s, there were a number of people who exceeded 1,000 tracks per month downloaded, and for the most part they apparently actually listened to all of those tracks, at least to judge by their own testimony as offered on the eMusic message boards. They were essentially people who liked new music and had a lot of time each day to listen to it.