Communications Trumps Content in Mobile

Some interesting (and likely self-serving) musings from a European MVNO operator on the prominence of communications over content in mobile:

“The first myth that people tend to believe is that content is king in
the mobile domain. You have to think about the medium. Mobile is a
communications channel, not a content channel. The next generation of
the mobile experience will still be around communication, not content. … [Content] is really something that everyone is looking to be
the next holy grail in the industry, but if you look at the research for our audience – 16-24 year olds – mobile is a communications channel, not a content channel.”

[via MocoNews]

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