Been meaning to mention this for a while, but there is a patent showdown looming in the ad insertion market, and it could get messy. I’m in meetings so no time for more detailed comment, but you can find more reading here:
- Patent showdown brewing in targeted ad insertion
- Concurrent plays the patent card
- U.S. PTO #6,161,142
While it’s a typically loopy and over-reaching process patent, it is still potentially bad news for online advertising in general, and Google/Yahoo et al., in particular. Also for a range of ad-related video startups I’ve been looking at.