Some fascinating stuff going on when you get beneath the respective hoods of CNN’s decline and CNN.com’s ascent in recent years. It starts with traffic, as the following figure shows, and it continues to revenue, with CNN’s revenues dropping 11% since 2003, and CNN.com’s revenues doubling to $71.4m.
Best quote from a related AdAge piece is this:
“We’re all pretty convinced that news doesn’t break on TV anymore,” said Eric Bader, senior VP-managing director of digital connections at MediaVest. “Almost everybody across pretty much every economic and age demographic learns of breaking news online, increasingly on mobile.”
Powerful — and true — stuff.