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June 26, 2007

Radio Listenership in iPod-Related Freefall

Radio listenership is in near free-fall in the most iPod-hit demographics, according to some fairly striking data in a new release from Statistics Canada.

Teenagers listened to their radios barely 7.6 hours a week, the lowest of all age groups. This was down from 8.6 hours in 2005 and 11.3 in 1996.

Among young adult men, listening fell from 15.1 hours to 13.7. Among their female counterparts, it slipped from 15.4 hours to 14.6.

Granted, this is Canadian data, so it is fairly idiosyncratic. For example, talk radio has nowhere near the presence in Canada that it does here in the U.S., with it being highly popular in Newfoundland and Labrador, but nowheres-ville in most of the rest of the country.

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