« No More Email Data Leaks? | Main | Current Bedside Reading »

Latest Stories

• Excel Wankers and Recession Averages
• Sorry, New York is Closed. Check Back Later.
• Catching Falling 2009 Earnings Estimate Knife
• Survivorship Bias in Global Markets
• Talking Positions on a Lazy-ish Retirement Portfolio

June 19, 2007

IDC's Blinding Flash of the iPhone Obvious

As we get closer to iPhone launch date I expect many market research organizations and others to release attention-grabbing studies and the like. With that in mind, today's IDC iPhone report should come as no surprise, even if it is a statement of the blindingly obvious: Given its price, and given the cost of switching carriers, not everyone who might like an iPhone will buy one.

Mass Consumer Adoption of the iPhone Not a Certainty, IDC Survey Finds
19 Jun 2007

The price of the device itself and the cost of switching carriers may dampen the demand for Apple's iPhone, according to a survey conducted by IDC.

The survey of online mobile phone shoppers, conducted by IDC and Market Insight Corp., found that while a majority of the respondents – nearly 60% of a sample of 456 individuals – were interested in the iPhone, they were unlikely to buy one anytime soon owing to the cost of the device and the potential cost of switching carriers.

Gee, thanks guys. I bet that the same logic only applies to ... pretty much every damn product with a non-zero price and switching cost.

[via IDC]

Sphere It   |   Digg it   |   Bookmark it   |   Stumble it   |   Facebook it

Comments