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June 14, 2007
How Much Did BMW Pay for TED?
Anyone have any thoughts on how much BMW likely paid to be the exclusive sponsor of TED videos? It's good demographics for them, and a shrewd move, me-thinks. Just a seat-of-the-pants guess, but it has to be at least a few million. And it could certainly be much more.
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I don't know when the sponsorship started, but if it was is 2005, then it was for less. The 2006 IRS 990s aren't yet published.
http://tfcny.fdncenter.org/990s/990search/990.php?ein=943235545&yr=200512&rt=990PF&t9=B