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June 10, 2007
Interview with IDEO's David Kelley: Empathy, Entropy, and Tenure
Snippets from an interesting interview with IDEO founder, and Stanford professor, David Kelley:We don't believe in this notion of a bunch of smart people sitting around being clever. We believe in this notion that you hang out with the people who will benefit, and develop real empathy for them. Look for latent, nonobvious needs that they have. Then give it to the smart people to try to figure out innovation.
We like this notion of prototyping, so we're moving every year. It drives the facilities people nuts. We move in, live there for a year and say, "How could we improve this space," then we move to another building on campus.
I believe my [two-sided, Stanford on one side, and IDEO on the other, business] card is illegal in the university. I don't care. I have tenure.
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Like the IDEO guys but am curious....are there data to show that if you move to a new house you are more creative?
Love the I don't care I have tenure comment.
Like the IDEO guys but am curious....are there data to show that if you move to a new house you are more creative?
Love the I don't care I have tenure comment.