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June 4, 2007
No Takers For the "Potter Doesn't Die" Trade
Apparently you can't get a bet anymore if you want to wager that Harry Potter doesn't die in the upcoming and final Harry Potter book.William Hill Plc, a London-based bookmaker, is so sure of Harry's demise that it stopped accepting wagers and shifted betting to the possible killers. Lord Voldemort, who murdered Potter's parents, is the most likely villain, at 2-1 odds, followed by Professor Snape, one of his teachers, at 5-2.[via Bloomberg]"Every penny was on Harry dying, and it became untenable,'' said Rupert Adams, a William Hill spokesman. "People are obsessed about this book."
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The idea of betting on books is a lot like a site I read about today in the Economist, called Media Predict.
http://economist.com/business/displaystory.cfm?story_id=9261810
It's a cool business model, could be worth a look.