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June 4, 2007
Communications Trumps Content in Mobile
Some interesting (and likely self-serving) musings from a European MVNO operator on the prominence of communications over content in mobile:"The first myth that people tend to believe is that content is king in the mobile domain. You have to think about the medium. Mobile is a communications channel, not a content channel. The next generation of the mobile experience will still be around communication, not content. ... [Content] is really something that everyone is looking to be the next holy grail in the industry, but if you look at the research for our audience – 16-24 year olds - mobile is a communications channel, not a content channel."[via MocoNews]
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Hum....do u still agree?
http://www.apple.com/iphone/ads/ad3/hd.html