U.S. Online Ad Spending, by Format
From today's WSJ, U.S. online ad spending by format. While it's starting from a small base, the fastest grower in recent years is rich media/video, which ties nicely into Google's YouTube buy:
Best quote from the piece (even if I don't entirely agree with it):
"The biggest innovation in the advertising industry during the last 70 years before digital was color TV," says Ajaz Ahmed, chairman and co-founder of independent digital marketing agency AKQA. "The agency of the future will be half a software company and half an entertainment company because that's the new landscape."1
