Oy, Brent Schlender’s anti-Apple TV piece in Fortune is hopelessly silly. Sure, Apple TV is not perfect — matter of fact, I wouldn’t buy it.
But so what? As Steve said today, it’s a hobby, an experiment. Apple TV is a bold first try in an emerging market. You have to love Apple’s ego, its willingness to break the rules, scare shareholders (and journalists), and generally try something new — even if it fails more often than not.
Apple isn’t infallible, never has been — no company is — but it currently has the confidence and smarts to try some brave new experiments. That is great to see, and potentially value-accreting — not to mention utterly unlike a host of other companies.