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The Trouble with the Trouble with Apple TV

Oy, Brent Schlender's anti-Apple TV piece in Fortune is hopelessly silly. Sure, Apple TV is not perfect -- matter of fact, I wouldn't buy it.

But so what? As Steve said today, it's a hobby, an experiment. Apple TV is a bold first try in an emerging market. You have to love Apple's ego, its willingness to break the rules, scare shareholders (and journalists), and generally try something new -- even if it fails more often than not.

Apple isn't infallible, never has been -- no company is -- but it currently has the confidence and smarts to try some brave new experiments. That is great to see, and potentially value-accreting -- not to mention utterly unlike a host of other companies.
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