Many venture partnerships struggle with getting enough media attention for their partners and deals. Such is not the case with Elevation Partners, which, despite having done only three deals since 2004, has more than 1,000 print mentions to date (according to Dan Primack).
My basic interest isnâ€™t why a firm with so little activity has
received so much press attention (over 1,000 print mentions to date),
as the obvious answer is Bono. Instead, Iâ€™m more curious if LPs were
getting nervous about the seemingly-slow pace.
But there just doesnâ€™t seem to be enough there there.
Leaving aside the “there there” question, I’ll draw a different conclusion. The real trick to media success in venture investing is rise early, work hard … and get Bono as a GP.