Quote du Jour: The Zen Koan of Profits

The following is from a studiedly unusual new BusinessWeek interview with Craigslist CEO Jim Buckmaster. As most readers of this site will know, the online classifieds listings company has built its marketing and hefty profits by cleverly pretending to not have a marketing program and not care about profits:

When you’re not trying to maximize revenue, it’s surprising how little staff you need.

Grasshopper, you too will be ready to pursue this path when you can snatch EBITDA from my hand …


  1. That koan is just plain hilarious & is t-shirt material.