I won’t pretend to know much about car racing (and most of what I do know about oval racing of any kind comes from Hunter Thompson’s “The Kentucky Derby is Decadent and Depraved”), but I couldn’t be happier about an Indie 500 customer win by my friends Jim and Andrew at Vancouver-based Exponentia, where I’m a former board member and long-time advisor.
The gist: They have announced a great win at the upcoming Indie 500 where they will deploy their mobile gaming technology to allow the zillions of people on-site to answer trivia questions and make predictions live. A snippet follows, and more here:
There will be more than one winner in this year’s Indianapolis 500: Race fans will be challenged to compete against each other and test their racing knowledge in a first-ever live contest utilizing mobile technology and the world’s largest one-day sporting event.Indy 500 PlayAction, being launched in partnership with WIBC 1070 AM and 97.1 HANK FM, the broadcast home of IMS in Indianapolis, allows fans at home or in attendance to answer trivia questions and make predictions with their cell phones during this year’s Pole Day, Miller Lite Carb Day and Race Day.
As readers will know, I’m a big fan of this kind of thing — live interaction with ongoing events via mobiles — so this is great stuff.
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