Intel CEO Summit: The Breakout Buzz-ometer

Lots of buzz and hubbub here at the Intel CEO Summit in Carlsbad, California. We have oodles of companies doing quick pitches, the usual list of keynotes, and, I should mention, unseasonably warmhot weather.

While I can’t write anything overly specific about the quick-pitch company breakouts — although (and I never thought I would say this about anything) they’re erring on the side of being too short — I will give you my handy-dandy Breakout Buzz-ometer, a measure of sectoral interest based on a) the number of people in a sectoral breakout room (“Density”), and b) the likelihood of people staying in each room (“Fixity”). Higher numbers are better in both, and they are ranked from 1 to 5.

Here you go:

Enterprise computing 2
Design, Health, etc.
Digital home & consumer
Communications & security

Adding some color, consumer Internet was packed, with people literally falling out the door. I had to run out to answer a call at one point, and I wished I had a machete to break through the press. Mobility was in a large room and had a good crowd, but also had a lot of topic shoppers. Enterprise software felt a little over-peaceful, and the miscellaneous room was mostly full of fellow topic shoppers.


  1. What’s a “topic shopper”?
    Re: “Fixity” – what percent of conf. attendees at these things have some form of ADD – either congenital or occupationally acquired? It’s gotta be around 80%?!

  2. Topic shopper: Someone who flits between breakout rooms like a university undergraduate shopping for courses.

  3. benny profane says:

    surely there’s a contrarian approach here. i’m think low/low is the best. very little competition in that space.

  4. It’s unseasonably warm because of global warming 😉
    The only problem with low/low is that you can’t induce people in a low/low room to bid outrageous sums of money or lose all sense of perspective.
    With Andy Groves recent push to improve health care (granted he doesn’t run Intel anymore) it seems kind of sad to see Health with the lowest density and fixity, which raises another question. As he pointed out in his own interview, America spends more money than any other nation on earth on health care, yet we get the lowest return. Why isn’t this a more interesting market opportunity? I mean, if you could revolutionize even a small part of health care, surely you could build a very profitable long-term business.
    Of course, the health care provider parties aren’t as cool…

  5. You can induce people to lose “all sense of perspective” if your business does well. Consider “Search technology” on that list in 2002. That would be a 1/1.