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May 2, 2007

Rupert Murdoch, Marketing Genius

Jon Friedman on Fox/WSJ is typically interesting:

I think company chief Rupert Murdoch is a marketing genius.

With the news Tuesday of a dramatic, unsolicited bid to acquire Dow Jones & Co. for $60 a share, Murdoch has created a tremendous amount of excitement. Since brand awareness means everything these days in the media, News Corp.'s coming business channel just got a supersonic promotional push.

As a related aside, Valleywag demurs on the subscription side of the deal in an interesting but flawed way. True, subs limit the audience, but it hasn't hurt the WSJ's influence where it matters -- i.e., outside of the blogosphere -- as much as Vwag argues.

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