Vizzini: He didn’t fall? Inconceivable.
Inigo Montoya: You keep using that word. I do not think it means what you think it means.
— The Princess Bride (1987)
Inigo Montoya has apparently gone to Microsoft in the guise of search czar Steve Berkowitz. He told the Search Engine Strategies conference in New York this week that Microsoft will “earn” a top spot in Web search via technology and innovation.
No way. As I’ve said here many times, most search users wouldn’t know better any more in search if it clobbered them in the head. Stuff just works, and they’re happy and comfortable. Microsoft isn’t going to innovate its way into a God algorithm for search.
So, either Berkowitz/Montoya is delusional, playing silly word games, or Microsoft is set to buy Yahoo.