Compete continues to innovate speedily in the online media measurement market. In a release today the company helps crack the traffic code in combining page view models and attention-based models to come up with a synthesis of the two for traffic measurement.
While this will obviously see continuing tweaks and improvements, it’s still good to see Compete breaking from the page-view pack. On a more mundane front, this is timely given the Statsaholic (nee Alexaholic) troubles, and the many legit worries about Alexa data itself.
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There is definitely a need for a new standard metric and I like Compete’s move away from visitors and page views. A good service continues to try to improve.
Paul, Check AttentionMeter.com. It’s Statsaholic on steroids.