« Catching Up: Yahoo, PC Sales, iPhone, UGC, etc. | Main | Sneak Peek at Weekend Reading »

Latest Stories

April 20, 2007

Jessica "Founders at Work" Livingston Speaking at Google

Jessica "Founders at Work" Livingston spoke at Google yesterday about her excellent book. It's good stuff, but read the book too if you haven't already.

Sphere It   |  Digg this! Digg it   |  Bookmark this! Bookmark it   |  Stumble It! Stumble it

Comments

i don't really believe what she says.. i think all the founders overdramatized their stories...

My favorite part of her book was when she was trying to get Google's Paul Buchheit to talk about his creative process when he invented Gmail. He said, "I did that on a Friday".

Founders at Work is a great book and tells it at it is. When Mark has started a business, then he will have his own story to tell! I hope that he does very well and look forward to reading about it. Entrepreneurs love the idea of taking on the world and being proved right in the end but some make heavy weather of it!
The book makes little reference to the equity ownership and the funding rounds which so dominate the entrepreneurs life. Entrepreneur = Equity + MBA. You can learn the MBA bit but the difficult part is getting the Equity Fingerprint right. If you sell too much too early and do not generate enough customer engagement you can be washed out in the following rounds. On the other side, if you sell too little you can end being too light weight for a big market. Bonzer or Bonanza as it shows a http://www.equityfingerprint.com/
Thanks for the post.

I am halfway through the book and I found it interesting and useful. Since its a QA type interview, the author does not give a lot of room for the subject to ramble, expound at length or boast, a problem one might find in some books by entrepreneurs.