I’ve now spent some more time with the IAB data, and it’s interesting stuff. There was a nice jump in Q4, as there has been in most Q4s of late. Mind you, a 15% consecutive quarter improvement is good, but not as large, in percentage terms, as we have seen in the recent past.
Here, however, is the first decade of Internet advertising in graphical form:
A fun factoid: We have now crossed over and are doing more in Internet advertising per quarter than we did in all of 1999, the tail end of the prior boom.
[Update] Tim O’Reilly rightly points out in a comment to this post that calling this the first decade isn’t strictly correct. Even if it was a fairly narrow experiment, strictly speaking, the first ads appeared in 1993, not 1996 — and Tim should know, because he was the one who obtained special dispensation to do it!