Microsoft + Doubleclick!

A $2-billion acquisition of Doubleclick by Microsoft would be big news, and a sign that the company has finally figured out NIH (Not Invented Here) is a path to irrelevancy in the face of Google’s ad dominance. More later — assuming the rumors are true, of course.

[Update] As a related aside, the winners in this rumored deal would be private equity shop Hellman & Friedman, as well as San Diego-based JMI. The two invested together in taking DoubleClick private for $1.1-billion back in 2005.

Comments

  1. Isn’t $2 billion for a $150 million/yr revenue company a bit steep?

  2. I once asked a Yahoo exec why they didn’t buy DCLK. Reply was basically that they could get ad serving for a lot cheaper. (YHOO later invested in RMX Direct)
    So you wonder if Microsoft would be just randomly flailing around if they bought DCLK.

  3. “So you wonder if Microsoft would be just randomly flailing around if they bought DCLK.”
    I’ve been wondering this about MSFT for a while now.