Microsoft + Doubleclick!

A $2-billion acquisition of Doubleclick by Microsoft would be big news, and a sign that the company has finally figured out NIH (Not Invented Here) is a path to irrelevancy in the face of Google’s ad dominance. More later — assuming the rumors are true, of course.

[Update] As a related aside, the winners in this rumored deal would be private equity shop Hellman & Friedman, as well as San Diego-based JMI. The two invested together in taking DoubleClick private for $1.1-billion back in 2005.

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Comments

  1. Doc says:

    Isn’t $2 billion for a $150 million/yr revenue company a bit steep?

  2. John K says:

    I once asked a Yahoo exec why they didn’t buy DCLK. Reply was basically that they could get ad serving for a lot cheaper. (YHOO later invested in RMX Direct)
    So you wonder if Microsoft would be just randomly flailing around if they bought DCLK.

  3. Hasan Luongo says:

    “So you wonder if Microsoft would be just randomly flailing around if they bought DCLK.”
    I’ve been wondering this about MSFT for a while now.