Conde Nast’s Portfolio Adding Biz Bloggers

Biz media is newly resurgent, with CNBC ratings up, Fox to add a business channel later this year, and Conde Nast launching a business magazine called Portfolio in April. Of course, cynics will simply say that all this just marks a market … no, no, enough with the media cynicism.

I will resist knee-jerk contrarianism.
I will resist knee-jerk contrarianism.
I will resist knee-jerk contrarianism.
I will resist knee-jerk contrarianism.

Instead, let me  simply report that, as the part of the latter launch, Portfolio will, according to a press release today, add bloggers at the Portfolio site. The biz blogger is someone named Felix Salmon, who I have never heard of and has a low-traffic site here. In other Portfolio news, the weekend papers reported that Tom Wolfe will be writing something for the first issue on hedge funds. He apparently contracted for 2,500 words, but turned in … oh, 25,000 or so.

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Comments

  1. talboito says:

    I’ve been reading Salmon for a month or so now. He makes a strong argument, whether or not you agree with him.