Bring on the Other Expressos

I’ve made clear here before how much I like what Expresso Fitness is doing — interactive cardiovascular exercise, like Wii++ — so why aren’t there more people doing this sort of thing? Nintendo has shown how big this area can be, so you’d think we’d be wall-to-wall with the stuff, but we’re not.

Anyway, I see Expresso has closed a decent-sized Series C, which suggests things continue to move along for them. Congrats Erik and everyone down the road at Enterpise here in La Jolla.

Expresso Fitness, the leading supplier of interactive cardio fitness systems, announced today that it has raised $9.3M in a Series C round of funding. The financing will be used to expand the company’s sales and production capabilities, driving revenue growth.

…Expresso captivated the commercial fitness industry with the launch of its two-part interactive cycling system last year. Exercisers can now ride over 30 interactive courses then use any Web browser to view their fitness results online. The virtual-reality based routes bring the excitement of biking outdoors to indoor fitness facilities; personalization tools help members stay involved and motivated. As a result, riders of Expresso bikes have logged almost 300,000 miles in over 80,000 sessions.

[via American Venture]


  1. You absolutely must check out my friends company.
    Canadian company to boot.

  2. This is an untapped market. Gyms need to start adding this equipment to make exercise less boring. Exercise equipment is painfully boring. If you could add the rush of an exciting video game to the health benefits of exercise, it’s a win.

  3. One thing I don’t like about Expresso is that their games emulate…. real exercise.
    This is exactly the wrong idea. The kind of people who really need to work out and exercise are not the same people who would enjoy biking around the alps and monitoring their times. The games should be only tangentially related to the underlying exercise, which many people find boring. Instead of a game that emulates a real bike outing. I’d like to see a first-person shooter built into a treadmill or ellipitcal.

  4. We’re members of a gym in Houston, TX. They have a system called Netpulse ( Basically, it’s a all in one touch screen pc mounted to the equipment. You can browse the Internet, watch TV, play games, check your email….. I LOVE it. a 45 minute workout goes by real quick when you’re reading your email or checking the latest scores on
    Why limit your members to a simple ‘game’ when you can give them the whole Internet!
    Ted –

  5. Steve Duncan says:

    Looks pretty interesting. They’re offering the commercial fitness industry what Computrainer has offered the cyclist for the home.
    Around here, many of the cyclists and triathletes train on a computrainer in the off season. It allows you to use your own bike on their “stand” with your own PC. It has the interactive interface too. The best part is that you can go cycling (for real) with a GPS and then import that ride into the computrainer to simulate the ride on a trainer.
    So it makes me wonder what IP Expresso has. Or how long it will take before an industry giant (Life Fitness, Startac) crushes them?

  6. The March 8 Economist ‘Tech Quarterly’ has a story about ‘exergaming’. It talks about ‘Overtime Fitness’, a Silicon Valley gym with a variety of games using exertion-controllers. See: The Economist: Let’s get physical
    I think I’d even buy an exertion-enhanced keyboard/mouse, turning any discretionary PC use into exercise.