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March 4, 2007

Installed Base, Product Redesign, and USA Today

I have no real view one way or the other on USA Today's social revisions -- that said, all the blogger high-fiving is typically silly and overdone -- but the many plaintive comments to the editors' letter are worth reading. They are a great example of how a company that radically changes a product without sufficiently preparing its installed base risks both: It can lose the installed base before it establishes a footprint with newcomers.

big d wrote: 2h 29m ago

darn. 4 hours later and you still haven't switched back to the old format. i'll check back tomorrow as i really don't care what anyone else thinks. (web 2.0 bloggers) i just want the factual news in a clear and
concise format. if you need an example of this please go back and look at your web page from friday.

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