Yahoo's Announcement & the Shorter Sue Decker

By Paul Kedrosky · Thursday, February 15, 2007 ·
Like Mike, I make it about two paras into this major Yahoo restructuring announcement before serious MEGO (My Eyes Glaze Over) sets in over all the corporate speak. Oye.

As usual in these important cases -- and this is a major announcement -- I have decided to enlist the assistance of Microsoft Word's autosummarize feature. Here is the shorter Sue Decker dialed back to 2% of the original:
1. Demand Channels: focused on providing marketing solutions to our advertising customers
Marketing Solutions (Demand Channels). Yahoo! Publisher Network (Supply Channels). Marketing Products Division (MPD).
Well, it's still inscrutable corporate speak, but at least it's shorter inscrutable corporate speak.

Either way, the bottom line seems to be that Yahoo has announced who will head up the three groups within the company's previously formed ad sales division. And beyond that ... well, let's just say that the company could be announcing that everyone is taking the year off and no-one would be the wiser.
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