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February 6, 2007

Disruptive Automotive Infotainment

Automotive Infotainment Market Enters Disruptive Phase
February 6, 2007

The three most popular consumer electronics products used in automobiles now are mobile phones, navigation devices and MP3 players. Motorists are moving away from traditional automotive entertainment electronics such as CD players in favor of these portable and digital devices that support downloadable content. This change is forcing car makers and their electronics suppliers to rethink the way they deliver automotive infotainment to their customers.

The rise of portable devices means that the automotive industry must begin to incorporate some type of connectivity into their infotainment systems in order to bridge the gap between cars and consumer electronics devices.

However, this transition raises major questions, including:

• What type of connectivity options are automotive OEMs employing to support new consumer-electronics devices?
• What opportunities does this trend open up for silicon and software suppliers and vehicle OEMs?
• What other consumer-electronic products will influence automotive infotainment in the near future?
• How can the proliferation of connectivity solutions create market opportunities?

Find out on Wednesday, Feb. 14, at 8:30 a.m. U.S. Pacific Time at a unique iSuppli Corp. Webinar entitled: Connecting Infotainment Devices to Cars: The Disruptive Phase. Hosted by Richard Robinson, principal analyst, automotive electronics, for iSuppli, the Webinar will review what automotive companies are doing in support of this changing electronics environment. Other topics to be discussed by Robinson include finding the opportunities for semiconductor, software and consumer players, what the current portable device usage model is and what are the differences between wireless and wired connectivity in the automotive industry.

For more information, please visit: www.isuppli.com/events/default.asp?EventCode=WB

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