Business News is Hot in 06/07

Business news is newly hot in 2006/2007. Consider that last year CNBC was the only cable news network that grew its audience significantly, with, according to MediaWeek, its prime time audience increasing by 32 percent. At the same time, in 2007 we will have Fox apparently launching its new business channel, as well as Condenast bringing out the long-awaited (ed: really?) Portfolio, a business-ish magazine.

Of course, all of this begs one of the more bizarre questions out there: With all this growth in business journalism, where are the business journalists going to come from? As this piece points out, and as I discovered in a long-ago j-school lecture, most journalism students continue to looking sniffingly at the idea of being a business journalist. It involves, you know … numbers.