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January 21, 2007

The Trouble with Low Gas Prices

GM is apparently worried that once-again it has called a trend's peak by making a major shift in strategy. Now that it has begun embracing high-efficiency cars, gas prices are at 19-month lows:
With the price of oil at its lowest level in 19 months, we run the risk of reverting back to our traditional energy policy," Mr. Wagoner said in a speech at the Automotive News World Congress in Dearborn, Mich., last week. "That is, relying on the lowest-cost energy available on world markets (including imported oil), without providing adequate support for developing alternative sources."
When the head of the world's largest car maker -- and the leading marketer of large sport-utility vehicles in America -- complains that oil is too cheap, you know the U.S. energy debate is headed in a new direction.

Sure, and you know that GM is worried that it has once again missed its moment.

[via WSJ]

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Comments

American car companies seem to think it's the price of gas that drives consumers to the showroom. No, it's the quality of the car