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January 16, 2007
A Social Network for Employee Benefits
Jon Udell makes a great point and crystallizes something that has bugged me for some time:Once in a blue moon I find myself sitting in a new employee orientation. Today, as on other occasions, I was struck by how hard it is for the benefits people to explain their offerings. The presentation is necessarily general but everyone’s circumstances are particular. There’s no good way to bridge that gap in a large group session.My guess is that a lot of the folks who were in that session today will, upon joining their teams tomorrow, ask for advice about various health and investment options. But team members won’t necessarily be the best sources of advice, because similar work circumstances don’t map to similar life circumstances. What new employees really need is to compare notes with other employees in similar life circumstances.
Benefits people and coworkers often won’t be in a position to meet that need. But a social application that matched up employees in similar life circumstances could be a great way to transfer highly particular kinds of benefits knowledge.
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SelectMinds has a great Employee Onboarding Program that creates a social network for the onboarding process(including benefits communications) at companies.