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January 14, 2007

Pet Dot-com-ers Remain in Hiding

It seems that pet-related dot-com founders still inhabit an outer circle of hell, and they're not eager to stay there. That was what struck me in reading this piece tracking down some former dot-com daze refugees. Everyone would talk to the reporter ... except for most of the founders of pet-related dot-coms.

When pundits talk of top dot-com flops, companies with "pet" in their name typically crown the crop. Developing (or grooming) a pet dot-com apparently isn't something to trumpet on one's resume (both Julie Wainwright of Pets.com and Andrea Reisman of Petopia declined to be interviewed for this article). But Josh Newman says he is proud of his accomplishments at Petstore.com, the pioneering Emeryville pet-com that led the pack before it was wolfed by similarly short-lived Pets.com. "That's not to say it wasn't a spectacular failure," adds the 48-year-old Montclair resident ...

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