Yahoo has a typical of its prolix (1,540 words!) and over-capitalized kind (“Yahoo! Re-Aligns Organization to More Effectively Focus on Key Customer Segments and Capture Future Growth Opportunities”) press release out tonight making a big deal tonight about a reorganization, one highlighted by the elevation of CFO Sue Decker to the position of head of the crucial Advertiser & Publisher Group. This should come as zero surprise to anyone has been paying attention, as a reorg has been tipped at Yahoo for months, and Sue Decker has been seen as the anointed one for at least as long.
I’m fine with Sue’s change. It’s not a bad decision, nor is it an exciting decision. Instead it seems more like a Yahoo decision, with Decker being smart and aggressive, and at least somewhat more tech savvy than Terry Semel, which is all good, even if incremental. She is a finance person, however, so she is not going to be the go-to strategy person at Yahoo any more than Semel was.
So, I am left with a question though: Where’s David Filo? The Yahoo co-founder is absent from the press release, a document that includes explicit mention of Yahoo’s other co-founder (“…continued participation of Yahoo! co-founder Jerry Yang”). Granted, Filo has long taken a low-key role at Yahoo, but the choice of Yang-specific words struck me as strange.