Segmenting Search Engines: Dweebs, Horndogs, and Geezers

Nick Carr has done an entertainingly ad hoc segmentation of the search industry based on the most popular searches of 2006:

… I think I can suggest the following market segmentation: Google users are dweebs. Yahoo users are horndogs. And AOL users are geezers.

This is wildly influenced by keyword filtering, but is still entertaining stuff.


  1. Except that the stats are so heavily filtered that they’re pretty hard to draw any real conclusions from.