Is there anything more simultaneously amusing and sad than Apple nutters in full froth about an impending Apple product release? Yes-yes, Apple is apparently set to release some information on their iPhone, and that’s great. The world desperately needs more phone makers, especially ones with interfaces guaranteed to crash legions of cars in traffic.
Somewhat more seriously, I have no idea why Apple spends any money on advertising or promotion. They have legions of unpaid advocates (online and offline) who do it far more effectively and inexpensively than they could ever manage.