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December 28, 2006
Top Tens of 2006: Advertising, Movies, Television, Stories, etc.
I've been randomly collecting various "top tens" of 2006, so here are a few of them. With respect to analysis, I hardly know where to start with this fascinating stuff, so I'll just dive into a couple of places, and then put the data out there.You might start by considering that the best-selling album of 2006 was actually the worst-selling best-selling album since Metallica back in 1991. You might also consider that the best-selling album's sales has fallen steadily over the last five years.
Or, you might look to the incredible disparity between online and offline spending. The total spending of the top online advertisers is less than the amount spent offline by Procter & Gamble, the top offline advertiser.
Top ten most-read stories from the Financial Times
1. Windows PCs face ‘huge’ virus threat
2. US group implants electronic tags in workers
3. Bill Clinton helped Dubai on ports deal
4. MySpace acts to calm teen safety fears
5. Reprints of cartoons spark Islamic rage
6. Apple recall deepens Sony battery crisis
7. Murdoch son could shine again
8. Opec considers drop in output
9. Hackers blackmail milliondollar site
10. Google shares plunge as earnings disappointRank Programs Network (Rating)
1 AMERICAN IDOL-TUESDAY FOX 17.7
2 AMERICAN IDOL-WEDNESDAY FOX 17.2
3 DANCING WITH THE STARS ABC 12.7
4 CSI CBS 12.0
5 DANCING W/STARS RESULTS ABC 11.4
6 NBC SUNDAY NIGHT FOOTBALL NBC 11.1
7 CSI: MIAMI CBS 10.3
8 DESPERATE HOUSEWIVES ABC 10.2
9 HOUSE FOX 10.0
10 DEAL OR NO DEAL-MON NBC 9.8
10 WITHOUT A TRACE CBS 9.8
1) Lawsuits Fly Over Google Founders' Big Private Plane, 7/07/06
2) Which Travelers Have 'Hostile Intent'? Biometric Device May Have the Answer, 8/14/06
3) Couric Hits the 'Muted' Button, 8/05/06
4) Mideast Crisis Tracker, 9/10/06
5) Republicans See Edge From Early Voting, 10/31/06
6) 'Republicans Will Make History', 9/22/06
7) Clever Gags Score High on Super Bowl Ads, 2/06/06
8) Lay's Legacy: Corporate Change -- But Not the Kind He Expected, 7/06/06
9) A Wii Workout: When Videogames Hurt, 11/25/06
10) A New Breed of Watchdog for Election Day, 11/06/06
*******************
Top ten box office movies of 2006Rank Title Cumulative Total US $ Open Date
1 Pirates of the
Caribbean: Dead $423,315,812 7/7/2006
2 Cars $244,082,982 6/9/2006
3 X-Men: The Last Stand $234,362,462 5/26/2006
4 The Da Vinci Code $217,536,138 5/19/2006
5 Superman Returns $200,081,192 6/28/2006
6 Ice Age: The Meltdown $195,330,621 3/31/2006
7 Over the Hedge $155,019,340 5/19/2006
8 Happy Feet $149,244,791 11/17/2006
9 Talladega Nights: The Ballad $148,213,377 8/4/2006
10 Casino Royale $137,501,384 11/17/2006
Source: Nielsen EDIRank Artist Album Units Sold
1 HIGH SCHOOL MUSICAL SOUNDTRACK 3,480,000
2 RASCAL FLATTS ME AND MY GANG 3,060,000
3 CARRIE UNDERWOOD SOME HEARTS 2,460,000
4 NICKELBACK ALL THE RIGHT REASONS 2,310,000
5 JAMES BLUNT BACK TO BEDLAM 2,060,000
6 JUSTIN TIMBERLAKE FUTURESEX/LOVE SOUNDS 1,950,000
7 DIXIE CHICKS TAKING THE LONG WAY 1,770,000
8 MARY J. BLIGE BREAKTHROUGH 1,750,000
9 VARIOUS ARTISTS NOW 21 1,640,000
10 BEYONCE B'DAY 1,600,000
Source: Nielsen SoundScan
Rank Songs Artist on Radio
1 Be Without You Mary J. Blige 395,995
2 Unwritten Natasha Bedingfield 336,276
3 Temperature Sean Paul 324,555
4 Me & U Cassie 312,073
5 Hips Don't Lie Shakira Feat. Wyclef Jean 308,903
6 Promiscuous Nelly Furtado Featuring Timbaland 292,264
7 Bad Day Daniel Powter 291,256
8 Check On It Beyonce Featuring Slim Thug 290,231
9 So Sick Ne-Yo 277,958
10 Over My Head
(Cable Car) Fray 276,601
Source: Nielsen BDS
Rank Advertisers Ad $ Spent % Change
1 Procter & Gamble Co. $2,903,645,851 2.91
2 General Motors Corp. $1,953,993,498 -15.72
3 AT&T Inc. $1,440,567,658 46.75
4 Ford Motor Co. $1,429,333,335 13.19
5 Daimlerchrysler AG $1,299,331,574 -5.63
6 Time Warner Inc. $1,165,728,375 -11.74
7 Verizon Communications Inc. $1,131,024,907 19.96
8 Toyota Motor Corp. $1,087,515,526 14.50
9 Altria Group Inc. $1,038,685,970 -0.69
10 Walt Disney Co. $1,028,170,671 1.33
Source: Nielsen Monitor-PlusRank Company Ad $ Spent Online
1 GUS Plc $ 659,121,200
2 Vonage Holdings Corp $ 294,882,000
3 Netflix, Inc. $ 242,549,800
4 NexTag, Inc. $ 232,199,900
5 Verizon Communications, Inc. $ 183,073,200
6 United Online, Inc. $ 178,519,800
7 Monster Worldwide, Inc. $ 108,445,000
8 Time Warner Inc. $ 105,595,200
9 InterActiveCorp $ 101,679,500
10 Apollo Group, Inc. $ 91,067,100
Source: Nielsen//NetRatings AdRelevance
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