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December 19, 2006

Segmenting Search Engines: Dweebs, Horndogs, and Geezers

Nick Carr has done an entertainingly ad hoc segmentation of the search industry based on the most popular searches of 2006:

... I think I can suggest the following market segmentation: Google users are dweebs. Yahoo users are horndogs. And AOL users are geezers.

This is wildly influenced by keyword filtering, but is still entertaining stuff.

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