true but I find myself going to google because i can launch the site from a ticker entry into my browsers search bar. since i search with google i use their finance page.

blofeld-- if you use firefox, you can make any search field on any website accessible via the main browser url bar. right-click the field, choose 'add keyword for search'. give it a single character name. then typing "y GOOG" for example will take you directly to the Yahoo! Finance result for google.

You are right, they can't move an installed base that fast. Yahoo has:
- Mail customers who
- Use my.yahoo for
- Finanace & News with
- Portfolios and
- RSS / Blog reading

By creating a portfolio import Google adds some lock-in to their finance, but their mail base isn't integrated into finance like My.Yahoo's users are.

My.Yahoo really ties a lot of stuff together nicely for Yahoo, and Google doesn't have that effect yet.

Furthermore, it's very unlikely that a service that's not 10X better than what people are already using will poach a significant number of users...

So, obviously, Google's Finance has an uphill battle, even if it is slightly better than Yahoo's

Only mantra:

Give free, what other make you pay for period.

Paul:

Is Google a threat to Bloomberg. If not why. There is tons of money in it and surely Google can pull it through.

Agree with everyone here. Great improvments, but not enough to move me away from Yhoo finance.