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December 12, 2006
CNet Understatement of the Day
With technology publisher Cnet losing senior people, flat-lining on traffic, and generally feeling adrift, here is the Cnet understatement of the day. It comes from Scott Kessler over at S&P:"We think this evidences and exacerbates continuing fundamentals, corporate governance and execution issues," wrote analyst Scott Kessler. He also lowered his 2007 earnings per share estimates for CNetI like Scott, but saying that Cnet has "mounting challenges" is like saying something similar about newspapers. In other words, it is true, but it is also so anodyne as to risk being thought of as a back-handed compliment.
to 17 cents from 31 cents "to reflect mounting challenges."
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CNet's News.com went from being the primary website that I visited every day, to a website that I visit maybe a few times a week. Their news reporting went from being on the front lines, reporting on rumors (substantiated rumors) and overall very good reporting. I could count on News.com getting me the story before any of the other news organizations got it.
Ever since mid-2005 when they continually re-designed the site and added more and more features - their news reporting has gone down the tubes! I can get much more factual and timely information on blogs than I can on News.com.
Its sad, I feel that CNet is losing it, I hate to see them go this way.
anodyne eh? :-)
"Infectous Greed, it's like wordie without the definition links."
Personally, I kind of like cnet but here's an interesting tidbit - I wanted to advertise on their downloads pages and when the advertising person responded, she said the minimum is $5000. Does it occur to companies (especially tech related) in this electronic age that they should be lowering the minimum to say $100 and also provide a self service type of UI on their website? I needed to test the effectiveness of their ads before committing further. It just goes to show cnet acts like big media/newspaper - we care only about the BIG accounts; fegget about you shrimps trying to grow ;)